--- title: 2026 SATISFYD Experience Summit description: Virtual summit to share best practices on how to make customer and employee experience a competitive advantage for heavy equipment and agriculture dealerships and manufacturers. image: https://resources.satisfyd.com/hubfs/_2026%20SES%20Homepage%20graphic.png --- [![satisfYd\_logo\_horz\_blue-3](https://resources.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-3.png?width=300&height=44&name=satisfYd_logo_horz_blue-3.png) ![SATISFYD\_logo\_horz\_blue-2](https://resources.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-2.png?width=300&height=44&name=satisfYd_logo_horz_blue-2.png)](https://www.satisfyd.com/?hsLang=en) [![satisfYd\_logo\_horz\_blue-3](https://resources.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-3.png?width=200&height=29&name=satisfYd_logo_horz_blue-3.png)](https://www.satisfyd.com/?hsLang=en) - [Solutions](https://resources.satisfyd.com/javascript;?hsLang=en) - [Voice of Customer](https://www.satisfyd.com/voice-of-customer?hsLang=en) - [SATISFYD Reviews](https://www.satisfyd.com/satisfyd-reviews?hsLang=en) - [Voice of Employee](https://www.satisfyd.com/voice-of-employee?hsLang=en) - [Blog](https://blog.satisfyd.com/?hsLang=en) - [Resources](https://resources.satisfyd.com/javascript;?hsLang=en) - [Resource Center](https://www.satisfyd.com/resource-hub?hsLang=en) - [Online Reputation Score](https://www.satisfyd.com/reputation-scorecard?hsLang=en) - [Leadership Assessment](https://www.satisfyd.com/leadership-assessment?hsLang=en) - [Best Practices Self Assessment Tool](https://www.satisfyd.com/self-assessment?hsLang=en) - [The Revenue Signal](https://www.satisfyd.com/the-satisfyd-revenue-signal-for-equipment-dealers?hsLang=en) - [Technician EX Benchmark Report](https://resources.satisfyd.com/2025-technician-experience-benchmarkreport?hsLang=en) - [2026 Benchmark Report](https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd?hsLang=en) - [2026 SATISFYD Experience Summit](https://resources.satisfyd.com/2026-ses-on-demand) - [Our Company](https://resources.satisfyd.com/javascript;?hsLang=en) - [About SATISFYD](https://www.satisfyd.com/about-us?hsLang=en) - [Customers](https://www.satisfyd.com/customers?hsLang=en) - Customer Success - [King Ranch Ag & Turf](https://resources.satisfyd.com/customer/king-ranch?hsLang=en) - [Berry Companies](https://blog.satisfyd.com/customer-spotlight-berry-companies?hsLang=en) - [Lakeside Trucking](https://resources.satisfyd.com/customer/lakeside-international-trucks/thank-you?hsLang=en) - [Bobcat of the Rockies and North Texas](https://resources.satisfyd.com/from-reviews-to-retention-cx-strategies-for-dealerships-bobcat?hsLang=en) - [Pattison Ag](https://resources.satisfyd.com/customer/pattison-ag?hsLang=en) - [Belkorp Ag](https://satisfyd.com/belkorp?hsLang=en) - [Events & Webinars](https://www.satisfyd.com/events?hsLang=en) - [Referral Program](https://www.satisfyd.com/referral-program?hsLang=en) - [Careers](https://www.satisfyd.com/careers?hsLang=en) - [Contact Us](https://www.satisfyd.com/contact-us?hsLang=en) - [Dealer Excellence](https://resources.satisfyd.com/javascript;?hsLang=en) - [Top Dealer Award](https://satisfyd.com/top-dealer-awards?hsLang=en) - [Certified Dealers](https://www.satisfyd.com/certified-dealers?hsLang=en) - [Survey Portals](https://www.satisfyd.com/signin/?hsLang=en) - [Podcast](https://creators.spotify.com/pod/profile/satisfydpodcast/) - [Solutions](https://resources.satisfyd.com/javascript;?hsLang=en) - [Voice of Customer](https://www.satisfyd.com/voice-of-customer?hsLang=en) - [SATISFYD Reviews](https://www.satisfyd.com/satisfyd-reviews?hsLang=en) - [Voice of Employee](https://www.satisfyd.com/voice-of-employee?hsLang=en) - [Blog](https://blog.satisfyd.com/?hsLang=en) - [Resources](https://resources.satisfyd.com/javascript;?hsLang=en) - [Resource Center](https://www.satisfyd.com/resource-hub?hsLang=en) - [Online Reputation Score](https://www.satisfyd.com/reputation-scorecard?hsLang=en) - [Leadership Assessment](https://www.satisfyd.com/leadership-assessment?hsLang=en) - [Best Practices Self Assessment Tool](https://www.satisfyd.com/self-assessment?hsLang=en) - [The Revenue Signal](https://www.satisfyd.com/the-satisfyd-revenue-signal-for-equipment-dealers?hsLang=en) - [Technician EX Benchmark Report](https://resources.satisfyd.com/2025-technician-experience-benchmarkreport?hsLang=en) - [2026 Benchmark Report](https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd?hsLang=en) - [2026 SATISFYD Experience Summit](https://resources.satisfyd.com/2026-ses-on-demand) - [Our Company](https://resources.satisfyd.com/javascript;?hsLang=en) - [About SATISFYD](https://www.satisfyd.com/about-us?hsLang=en) - [Customers](https://www.satisfyd.com/customers?hsLang=en) - Customer Success - [King Ranch Ag & Turf](https://resources.satisfyd.com/customer/king-ranch?hsLang=en) - [Berry Companies](https://blog.satisfyd.com/customer-spotlight-berry-companies?hsLang=en) - [Lakeside Trucking](https://resources.satisfyd.com/customer/lakeside-international-trucks/thank-you?hsLang=en) - [Bobcat of the Rockies and North Texas](https://resources.satisfyd.com/from-reviews-to-retention-cx-strategies-for-dealerships-bobcat?hsLang=en) - [Pattison Ag](https://resources.satisfyd.com/customer/pattison-ag?hsLang=en) - [Belkorp Ag](https://satisfyd.com/belkorp?hsLang=en) - [Events & Webinars](https://www.satisfyd.com/events?hsLang=en) - [Referral Program](https://www.satisfyd.com/referral-program?hsLang=en) - [Careers](https://www.satisfyd.com/careers?hsLang=en) - [Contact Us](https://www.satisfyd.com/contact-us?hsLang=en) - [Dealer Excellence](https://resources.satisfyd.com/javascript;?hsLang=en) - [Top Dealer Award](https://satisfyd.com/top-dealer-awards?hsLang=en) - [Certified Dealers](https://www.satisfyd.com/certified-dealers?hsLang=en) - [Survey Portals](https://www.satisfyd.com/signin/?hsLang=en) - [Podcast](https://creators.spotify.com/pod/profile/satisfydpodcast/) [Book Demo](https://meetings.hubspot.com/espalla/teams?uuid=a7f00e16-8239-4d7b-aaf6-aaf17ca2a0fa) ### The State of CX & EX: What Dealer Leaders Need to Know Now Get high-level look at the CX + EX Benchmark results and what they signal for dealer leaders today. This session breaks down where the industry stands, the key risks and opportunities emerging from the data, and what executives should be paying attention to right now. We explore year-over-year trends and their business implications, the critical connection between employee experience and customer outcomes, and what alignment at the leadership level looks like in practice.  Speakers: Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD Perfect for: LEADERSHIP | HUMAN RESOURCES | MARKETERS | CUSTOMER SUPPORT [![2026 SATISFYD Experience Summit \_The state of CX](https://resources.satisfyd.com/hs-fs/hubfs/2026%20SATISFYD%20Experience%20Summit%20_The%20state%20of%20CX.png?width=315&height=177&name=2026%20SATISFYD%20Experience%20Summit%20_The%20state%20of%20CX.png)](https://resources.satisfyd.com/2026-ses-the-state-of-cx-ex?hsLang=en) [![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/37252591-c603-499a-aa4c-4e684e2fccb2.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/37252591-c603-499a-aa4c-4e684e2fccb2)   ### **Stop Chasing the Score: Leading Customer Experience from the Inside Out** In this executive session, **Paul Chappell, Senior Dealer Experience Manager at Hutson Equipment**, will share how leadership, culture, and everyday operational discipline shape the customer experience long before a survey is ever completed. Speakers: Paul Chappell, Sr. Dealer Experience Manager at Hutson Equipment Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT [![2026 SATISFYD Experience Summit\_Paul Chappell](https://resources.satisfyd.com/hs-fs/hubfs/2026%20SATISFYD%20Experience%20Summit_Paul%20Chappell.png?width=309&height=174&name=2026%20SATISFYD%20Experience%20Summit_Paul%20Chappell.png)](https://resources.satisfyd.com/2026-ses-exec-session-with-paul-chappell?hsLang=en) [![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/bdcb81d6-d50d-4535-8e27-306ce027d4d3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/bdcb81d6-d50d-4535-8e27-306ce027d4d3) ### **2026 Top Dealers and SATISFYD Experience MVP Awards** During this special awards segment,  we highlight this year’s **Top Dealers** — organizations demonstrating consistent excellence in customer satisfaction, operational follow-through, and performance — along with our **SATISFYD Experience MVPs**, individuals who are driving meaningful impact inside their dealerships. **Speakers:** Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD **Perfect for:** LEADERSHIP | HUMAN RESOURCES | MARKETERS | CUSTOMER SUPPORT [![Awards-2](https://resources.satisfyd.com/hs-fs/hubfs/Awards-2.png?width=318&height=179&name=Awards-2.png)](https://resources.satisfyd.com/2026-ses-top-dealer-awards-mvps?hsLang=en) [![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/d9b57bb6-acd1-4511-9bc5-36dc1bfc623d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/d9b57bb6-acd1-4511-9bc5-36dc1bfc623d) llets are g\\ ### Company and Product Updates Emilie and Ryan will unveil the latest updates from SATISFYD. **Speakers:** Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD **Perfect for:** LEADERSHIP | HUMAN RESOURCES | MARKETERS | CUSTOMER SUPPORT [![Company Updates](https://resources.satisfyd.com/hs-fs/hubfs/Company%20Updates.png?width=314&height=177&name=Company%20Updates.png)](https://resources.satisfyd.com/2026-ses-company-updates?hsLang=en) [![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/15c9157f-3023-4697-bcb2-8631a5e67c49.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/15c9157f-3023-4697-bcb2-8631a5e67c49) ### Voices in Action: How Dealers Are Turning Customer Feedback into Measurable Growth You’ll hear real-world examples from dealers such as A&H Equipment, Heritage Tractor, Wright Implement, alongside agency perspectives from Hunt Marketing Firm, and Root + Beta focused on what’s working today, what’s changed, and how other dealers can apply these lessons to drive visibility, credibility, and growth.  Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT [![Voices in Action (1)](https://resources.satisfyd.com/hs-fs/hubfs/Voices%20in%20Action%20(1).png?width=314&height=177&name=Voices%20in%20Action%20(1).png)](https://resources.satisfyd.com/2026-ses-voices-in-action?hsLang=en) [![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/23b515b0-ddf5-4991-a962-3712cbe84093.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/23b515b0-ddf5-4991-a962-3712cbe84093) ### CX in Practice: How Dealers Are Improving Customer Experience Through Technology ##### *Presented by Remi Schmaltz and Shawn Skaggs* Remi Schmaltz of Brilliant Harvest sits down with Shawn Skaggs, CEO of Parallel Ag, to share how they’re using technology to elevate customer experience across the dealership. Together, they’ll discuss how CX insights are turning into real operational improvements, stronger customer relationships, and more consistent execution—bridging strategy and day-to-day reality from both the platform and dealer perspective. Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT [![2026 SATISFYD Experience Summit \_CX in Practice](https://resources.satisfyd.com/hs-fs/hubfs/2026%20SATISFYD%20Experience%20Summit%20_CX%20in%20Practice.png?width=311&height=175&name=2026%20SATISFYD%20Experience%20Summit%20_CX%20in%20Practice.png)](https://resources.satisfyd.com/2026-ses-cx-in-practice?hsLang=en) [![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/0ceea59b-98df-4fe2-a2c4-36fde449c027.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/0ceea59b-98df-4fe2-a2c4-36fde449c027) ### The Work Completed Box: Nothing Counts Until the Paperwork Is Done ##### *Presented by John Dowling* In this practical session, John Dowling explains why delayed billing quietly erodes profitability and cash flow — and what dealerships can do about it. He’ll break down the gaps between order-to-invoice and invoice-to-cash cycles, the operational blind spots that slow collections, and the leadership actions required to tighten the process. Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT [![2026 SES - Service by the boxes](https://resources.satisfyd.com/hs-fs/hubfs/2026%20SES%20-%20Service%20by%20the%20boxes.png?width=300&height=169&name=2026%20SES%20-%20Service%20by%20the%20boxes.png)](https://resources.satisfyd.com/2026-ses-the-work-completed-box?hsLang=en) [![WATCH SESSION HERE](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2059162/3fdba31b-22e0-4457-af0a-07ebe93becd0.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2059162/3fdba31b-22e0-4457-af0a-07ebe93becd0)   --- ## Who You’ll Hear From ![Emilie Spalla](https://resources.satisfyd.com/hs-fs/hubfs/Emilie%20Spalla.png?width=150&height=150&name=Emilie%20Spalla.png) **Emilie Spalla** Vice President SATISFYD ![Remi Remi Schmaltz CEO & Founder Brillant Harvest](https://resources.satisfyd.com/hs-fs/hubfs/Remi%20Remi%20Schmaltz%20%20CEO%20%26%20Founder%20%20Brillant%20Harvest.png?width=150&height=150&name=Remi%20Remi%20Schmaltz%20%20CEO%20%26%20Founder%20%20Brillant%20Harvest.png) **Remi Schmaltz** CEO & Founder Brillant Harvest     ![Melissa Weber](https://resources.satisfyd.com/hs-fs/hubfs/Melissa%20Weber.png?width=150&height=150&name=Melissa%20Weber.png) **Melissa Weber** Marketing Manager A&H Equipment ![Ryan Condon-1](https://resources.satisfyd.com/hs-fs/hubfs/Ryan%20Condon-1.png?width=150&height=150&name=Ryan%20Condon-1.png) **Ryan Condon** CEO & Founder SATISFYD ![Emily Seeger](https://resources.satisfyd.com/hs-fs/hubfs/Emily%20Seeger.png?width=150&height=150&name=Emily%20Seeger.png) **Emily Seeger** Chief Experience Officer Wright Implement ![Jessi Ganoung updated](https://resources.satisfyd.com/hs-fs/hubfs/Jessi%20Ganoung%20updated.png?width=150&height=150&name=Jessi%20Ganoung%20updated.png) **Jessi Ganoung** Marketing Manager Heritage Tractor ![Shawn Skaggs](https://resources.satisfyd.com/hs-fs/hubfs/Shawn%20Skaggs.png?width=150&height=150&name=Shawn%20Skaggs.png) **Shawn Skaggs** CEO Parallel Ag ![Kallen Alderman](https://resources.satisfyd.com/hs-fs/hubfs/Kallen%20Alderman.png?width=150&height=150&name=Kallen%20Alderman.png) **Kallen Alderman** Senior Growth Strategist Hunt Marketing Firm ![Andrew Levenson](https://resources.satisfyd.com/hs-fs/hubfs/Andrew%20Levenson.png?width=150&height=150&name=Andrew%20Levenson.png) **Andrew Levenson** Vice President & Managing Director Root + Beta ![Paul Chappell-3](https://resources.satisfyd.com/hs-fs/hubfs/Paul%20Chappell-3.png?width=150&height=150&name=Paul%20Chappell-3.png) **Paul Chappell** Sr. Dealer Experience Manager Hutson Equipment #### Make Customer & Employee Experience Your Competitive Advantage SATISFYD has been the leading customer and employee experience software provider for machinery dealerships and manufacturers since 1998, making it easy to listen to feedback, act on it, and grow your business.   ### Contact Us ©2026 SATISFYD. 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