Each year, SATISFYD collects customer and employee survey data from over 1,000 equipment dealers across the U.S., Canada, and Australia, providing real-time insights into sales, service, and parts performance. This unbiased feedback helps dealers identify strengths and areas for improvement, with benchmark scores for customer satisfaction and employee engagement. Dealers that exceed industry benchmarks in customer experience or employee engagement can earn a Top Dealer Award, recognizing their commitment to excellence based on actual survey data.