--- title: Harness the Power of Customer-Generated Content​ - SATISFYD description: Build trust and credibility with potential customers by learning how to encourage customers to share their experiences and reviews online image: https://resources.satisfyd.com/hubfs/Kaia%20Watkins%20-%202023%20SATISFYD%20Experience%20Summit%20Speaker.png --- [![satisfYd\_logo\_horz\_blue-3](https://resources.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-3.png?width=300&height=44&name=satisfYd_logo_horz_blue-3.png) ![SATISFYD\_logo\_horz\_blue-2](https://resources.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-2.png?width=300&height=44&name=satisfYd_logo_horz_blue-2.png)](https://www.satisfyd.com/?hsLang=en) [![satisfYd\_logo\_horz\_blue-3](https://resources.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-3.png?width=200&height=29&name=satisfYd_logo_horz_blue-3.png)](https://www.satisfyd.com/?hsLang=en) - [Solutions](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [Voice of Customer](https://www.satisfyd.com/voice-of-customer?hsLang=en) - [SATISFYD Reviews](https://www.satisfyd.com/satisfyd-reviews?hsLang=en) - [Voice of Employee](https://www.satisfyd.com/voice-of-employee?hsLang=en) - [Blog](https://blog.satisfyd.com/?hsLang=en) - [Resources](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [Resource Center](https://www.satisfyd.com/resource-hub?hsLang=en) - [Online Reputation Score](https://www.satisfyd.com/reputation-scorecard?hsLang=en) - [Leadership Assessment](https://www.satisfyd.com/leadership-assessment?hsLang=en) - [Best Practices Self Assessment Tool](https://www.satisfyd.com/self-assessment?hsLang=en) - [The Revenue Signal](https://www.satisfyd.com/the-satisfyd-revenue-signal-for-equipment-dealers?hsLang=en) - [Technician EX Benchmark Report](https://resources.satisfyd.com/2025-technician-experience-benchmarkreport?hsLang=en) - [2026 Benchmark Report](https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd?hsLang=en) - [2026 SATISFYD Experience Summit](https://resources.satisfyd.com/2026-ses-on-demand?hsLang=en) - [Our Company](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [About SATISFYD](https://www.satisfyd.com/about-us?hsLang=en) - [Customers](https://www.satisfyd.com/customers?hsLang=en) - Customer Success - [King Ranch Ag & Turf](https://resources.satisfyd.com/customer/king-ranch?hsLang=en) - [Berry Companies](https://blog.satisfyd.com/customer-spotlight-berry-companies?hsLang=en) - [Lakeside Trucking](https://resources.satisfyd.com/customer/lakeside-international-trucks/thank-you?hsLang=en) - [Bobcat of the Rockies and North Texas](https://resources.satisfyd.com/from-reviews-to-retention-cx-strategies-for-dealerships-bobcat?hsLang=en) - [Pattison Ag](https://resources.satisfyd.com/customer/pattison-ag?hsLang=en) - [Belkorp Ag](https://satisfyd.com/belkorp?hsLang=en) - [Events & Webinars](https://www.satisfyd.com/events?hsLang=en) - [Referral Program](https://www.satisfyd.com/referral-program?hsLang=en) - [Careers](https://www.satisfyd.com/careers?hsLang=en) - [Contact Us](https://www.satisfyd.com/contact-us?hsLang=en) - [Dealer Excellence](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [Top Dealer Award](https://satisfyd.com/top-dealer-awards?hsLang=en) - [Certified Dealers](https://www.satisfyd.com/certified-dealers?hsLang=en) - [Survey Portals](https://www.satisfyd.com/signin/?hsLang=en) - [Podcast](https://creators.spotify.com/pod/profile/satisfydpodcast/) - [Solutions](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [Voice of Customer](https://www.satisfyd.com/voice-of-customer?hsLang=en) - [SATISFYD Reviews](https://www.satisfyd.com/satisfyd-reviews?hsLang=en) - [Voice of Employee](https://www.satisfyd.com/voice-of-employee?hsLang=en) - [Blog](https://blog.satisfyd.com/?hsLang=en) - [Resources](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [Resource Center](https://www.satisfyd.com/resource-hub?hsLang=en) - [Online Reputation Score](https://www.satisfyd.com/reputation-scorecard?hsLang=en) - [Leadership Assessment](https://www.satisfyd.com/leadership-assessment?hsLang=en) - [Best Practices Self Assessment Tool](https://www.satisfyd.com/self-assessment?hsLang=en) - [The Revenue Signal](https://www.satisfyd.com/the-satisfyd-revenue-signal-for-equipment-dealers?hsLang=en) - [Technician EX Benchmark Report](https://resources.satisfyd.com/2025-technician-experience-benchmarkreport?hsLang=en) - [2026 Benchmark Report](https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd?hsLang=en) - [2026 SATISFYD Experience Summit](https://resources.satisfyd.com/2026-ses-on-demand?hsLang=en) - [Our Company](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [About SATISFYD](https://www.satisfyd.com/about-us?hsLang=en) - [Customers](https://www.satisfyd.com/customers?hsLang=en) - Customer Success - [King Ranch Ag & Turf](https://resources.satisfyd.com/customer/king-ranch?hsLang=en) - [Berry Companies](https://blog.satisfyd.com/customer-spotlight-berry-companies?hsLang=en) - [Lakeside Trucking](https://resources.satisfyd.com/customer/lakeside-international-trucks/thank-you?hsLang=en) - [Bobcat of the Rockies and North Texas](https://resources.satisfyd.com/from-reviews-to-retention-cx-strategies-for-dealerships-bobcat?hsLang=en) - [Pattison Ag](https://resources.satisfyd.com/customer/pattison-ag?hsLang=en) - [Belkorp Ag](https://satisfyd.com/belkorp?hsLang=en) - [Events & Webinars](https://www.satisfyd.com/events?hsLang=en) - [Referral Program](https://www.satisfyd.com/referral-program?hsLang=en) - [Careers](https://www.satisfyd.com/careers?hsLang=en) - [Contact Us](https://www.satisfyd.com/contact-us?hsLang=en) - [Dealer Excellence](https://resources.satisfyd.com/webinar/javascript;?hsLang=en) - [Top Dealer Award](https://satisfyd.com/top-dealer-awards?hsLang=en) - [Certified Dealers](https://www.satisfyd.com/certified-dealers?hsLang=en) - [Survey Portals](https://www.satisfyd.com/signin/?hsLang=en) - [Podcast](https://creators.spotify.com/pod/profile/satisfydpodcast/) [Book Demo](https://meetings.hubspot.com/espalla/teams?uuid=a7f00e16-8239-4d7b-aaf6-aaf17ca2a0fa) # Harness the Power of Customer-Generated Content Presented by Kaia Watkins, Global Director, at Activate46. Build trust and credibility with potential customers and create a sense of community around your dealership by learning how to encourage customers to share their experiences and reviews online. ## Ready to Take Your Customer & Employee Experience to the Next Level? Here are three ways you can get started: 1\) Find out how you stack up against your competitors in the equipment industry by downloading the [SATISFYD Annual Customer & Employee Experience Benchmark Report](https://resources.satisfyd.com/2022-customer-and-employee-experience-benchmark-report?hsLang=en) 2\) Take control of your online presence by learning what is your current online reputation with our [FREE Reputation Scorecard](https://resources.satisfyd.com/reputation-scorecard?hsLang=en) 3\) Make it easy to listen to feedback, act on it, and grow your business with our solutions. [Schedule an intro call with our team today](https://meetings.hubspot.com/espalla/teams) ##### About SATISFYD We have been helping heavy equipment companies wow their customers and employees since 1998. We make it easy to listen to feedback, act on it, and grow your business.  [Learn More](https://www.satisfyd.com/?hsLang=en) [![SATISFYD\_logo\_horz\_blue-2](https://resources.satisfyd.com/hs-fs/hubfs/satisfYd_logo_horz_blue-2.png?width=230&height=34&name=satisfYd_logo_horz_blue-2.png)](https://www.satisfyd.com/?hsLang=en) - [Get Your Dealership's Online Reputation Scorecard - FREE!](https://www.satisfyd.com/reputation-scorecard) ©2026 SATISFYD. All rights reserved. [Take Survey](https://survey.satisfyd.com/) | [Privacy Policy](https://resources.satisfyd.com/privacy-page?hsLang=en) - - - - -