It's almost like oxygen!

Lakeside International Trucks' Vice President of Human Resources and Marketing, Rob Durham, shares how SATISFYD is key to their customer and employee success.

SATISFYD is just so woven into their operations that he has to step back and think because it's almost like oxygen, "I don't really think that I need it, but I'm breathing it to live," says Durham.

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Company Founded

1984

Number of Locations

8

Number of Employees

350+

Service Customers

1,500+/month

Lakeside International Trucks

Lakeside International Trucks Improves Customer and Employee Experience with SATISFYD

The story of Bill Reilley Sr. in the trucking industry began in 1972 and progressed through the years allowing him to buy the International® medium and heavy-duty truck dealership in Milwaukee, WI, in 1984. His story is one of determination, expansion and complete dedication to provide the best for his customers and employees.

What Rob Durham Shared with Us...

SATISFYD is key to our employee success as well as our customer success, and both of those things impact our bottom line and our future growth.

The nice thing about working with a third party like SATISFYD is that administratively, it's convenient, consistent, disciplined, and it works.

We wouldn't have any of this information - positive and negative feedback - if we weren't doing SATISFYD. So for us, it's ammunition. It's a selling tool. It's an opportunity to promote Lakeside pride and good deed.

SATISFYD is just so woven into our operation. I have to step back and think because it's almost like oxygen, I don't really think that I need it. But I'm breathing it to live.

About Lakeside International Trucks

Lakeside International Trucks and Badgerland Idealease offers comprehensive commercial truck solutions. They provide industry-leading products and support services that improve vehicle uptime, reduce operating costs and help serve your customers even better.

They have been leveraging SATISFYD's solutions, Voice of Customer and Voice of Employees, to gain a competitive advantage and wow their customers and employees since 2017.

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