In this 45 minute session Don Hundley, founder of Iron Pulse Solutions and former equipment industry insider, breaks down what’s broken in the average dealer’s marketing strategy—and outlines a practical, ROI-focused approach for today’s market.

You’ll learn how today’s most effective dealers are aligning marketing with inventory movement, used equipment targets, rental utilization—and most importantly, customer voice. By leveraging tools like customer reviews, experience insights, and user-generated content, these dealers are making smarter marketing decisions that truly connect and convert.

Walk away with a clear playbook of what works today—and what to stop doing immediately.

We’re breaking down:

• Why marketing dollars are often wasted—and how to fix it
• How to align marketing with fleet mix, market share goals, used inventory, seasonal demand, and parts/service departments
• How to use customer reviews, experience data, and UGC to power more relevant, results-driven marketing
• Digital tactics that generate real leads for equipment dealers
• Which metrics to track (beyond impressions and clicks) to prove ROI
• How to shrink your “Sales Prevention Department”—from the first search to the signed deal

Speakers:

Emilie Spalla, Vice President at SATISFYD

Don Hundley, President and Founder of Iron Pulse Solutions

Date: Wednesday, June 4th, 2025
Time: 1:30 PM EST | 12:30 PM CST | 10:30 AM PST 
Duration: 45 min

Secure your spot for this FREE webinar!