2025 SATISFYD Experience Summit

The Human Equation in Dealership Excellence: 

 Strategies for Stronger Teams & Smarter Decisions

One Full Day of Actionable Insights from People in the Equipment Dealership Industry Just Like You

WEDNESDAY, MARCH 12, 2025

SATISFYD Summit Logo-1

 

The Human Equation in Dealership Excellence:  Strategies for Stronger Teams & Smarter Decisions

Agenda

Company and Product Updates

Join us for the kickoff session of our virtual summit, where Emilie and Ryan will unveil the latest updates from SATISFYD. 

Time: 11:00 AM ET
Speakers: Emilie Spalla, Vice President at SATISFYD and Ryan Condon, CEO and Founder at SATISFYD
Perfect for:

LEADERSHIP HUMAN RESOURCES MARKETERS CUSTOMER SUPPORT

Motivating Success: Building Loyalty Through Effective Rewards and Recognition 

Recognizing and rewarding employees is more than just a nice gesture—it’s a strategic move that drives engagement, retention, and overall dealership success. In this session, Greg will explore how top-performing dealers, including those in the John Deere network, leverage structured rewards programs to boost team motivation and customer satisfaction.

Time: 11:30 AM ET
Speaker: Greg Mazzuco, Augeo Digital
Perfect for:

LEADERSHIP HUMAN RESOURCES MARKETERS 

How Customer & Employee Experience Drive Dealership Success

Customer experience and employee experience are deeply connected—when one thrives, so does the other. In this session, Scott Backer from Ziegler Companies will break down the critical relationship between engaged employees and satisfied customers and how dealerships can leverage this connection to drive retention, loyalty, and business growth. Join us for an insightful discussion on how focusing on your people—both customers and employees—creates a dealership that stands out

Time: 1:00 PM ET
Speaker: Scott Backer, Ziegler Companies
Perfect for: 

LEADERSHIP HUMAN RESOURCES MARKETERS CUSTOMER SUPPORT

Voices in Action: Expert Insights on Customer Experience

Customer experience is a key driver of dealership success—but what does it take to stand out? In this expert panel, industry leaders from top dealerships and OEM backgrounds will share insights on delivering exceptional customer experiences that drive loyalty and growth.

Time: 2:00 PM ET
Panelists:
Paul Chappell, Sean Buchanan, Todd Bachman, Mary Sullivan, Erin Wallace, and Beth Hunsberger
Perfect for: 

LEADERSHIP HUMAN RESOURCES MARKETERS CUSTOMER SUPPORT

The Power of Equipment Evaluations 

Accurate equipment evaluations are essential for both dealers and customers—they streamline trade-ins, improve transparency, and build trust. In this session, experts from Tractor Zoom will share how integrating equipment evaluations into your CRM system creates a seamless buying experience while empowering employees with the right data at the right time.

Time: 3:00 PM ET
Speaker: Andy Campbell, Tractor Zoom
Perfect for:

LEADERSHIP  MARKETERS CUSTOMER SUPPORT

2025 Customer & Employee Experience Benchmark Report

We will share insights from the 2025 report, key metrics such as NPS, eNPS ranges for high-performance dealerships, and online reputation scores for heavy equipment dealerships. With data from dealerships across the United States, Canada, and Australia, this report serves as a powerful tool to evaluate your performance relative to competitors and develop a strategic roadmap for improvement in 2025. 

Time: 4:00 PM ET 
Speakers: Emilie Spalla, Vice President at SATISFYD and Ryan Condon, CEO and Founder at SATISFYD
Perfect for:

LEADERSHIP HUMAN RESOURCES MARKETERS

 SATISFYD Top Dealer Award

Survey data highlights areas of excellence, culminating in the calculation of industry benchmarks. Dealers exceeding these benchmarks are eligible for the Top Dealer Award, celebrating their outstanding commitment to exceptional experiences for both customers and employees. Join us as we recognize excellence in customer experience and employee engagement with the SATISFYD Top Dealer Award.

Time: 4:30 PM ET 
Speakers: Emilie Spalla, Vice President at SATISFYD and Ryan Condon, CEO and Founder at SATISFYD
Perfect for:

LEADERSHIP HUMAN RESOURCES MARKETERSllets are great

Speakers

Emilie Spalla

Emilie Spalla
Vice President
SATISFYD

Scott Backer

Scott Backer
Customer Experience Manager
Ziegler Caterpillar

Andy Campbell

Andy Campbell
Director of Insights
Tractor Zoom

Ryan Condon

Ryan Condon
CEO & Founder
SATISFYD

Make the Human Element Your Competitive Edge

SATISFYD has been the leading customer and employee experience software provider for machinery dealerships and manufacturers since 1998, making it easy to listen to feedback, act on it, and grow your business.

Register Here