The State of CX & EX: What Dealer Leaders Need to Know Now

Get high-level look at the CX + EX Benchmark results and what they signal for dealer leaders today. This session breaks down where the industry stands, the key risks and opportunities emerging from the data, and what executives should be paying attention to right now. We explore year-over-year trends and their business implications, the critical connection between employee experience and customer outcomes, and what alignment at the leadership level looks like in practice. 

Speakers: Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD
Perfect for: LEADERSHIP | HUMAN RESOURCES | MARKETERS | CUSTOMER SUPPORT

WATCH SESSION HERE

Stop Chasing the Score: Leading Customer Experience from the Inside Out

In this executive session, Paul Chappell, Senior Dealer Experience Manager at Hutson Equipment, will share how leadership, culture, and everyday operational discipline shape the customer experience long before a survey is ever completed.

Speakers: Paul Chappell, Sr. Dealer Experience Manager at Hutson Equipment
Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT

WATCH SESSION HERE

2026 Top Dealers and SATISFYD Experience MVP Awards

During this special awards segment,  we highlight this year’s Top Dealers — organizations demonstrating consistent excellence in customer satisfaction, operational follow-through, and performance — along with our SATISFYD Experience MVPs, individuals who are driving meaningful impact inside their dealerships.

Speakers: Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD
Perfect for: LEADERSHIP | HUMAN RESOURCES | MARKETERS | CUSTOMER SUPPORT

WATCH SESSION HERE

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Company and Product Updates

Emilie and Ryan will unveil the latest updates from SATISFYD.

Speakers: Emilie Spalla, Vice President at SATISFYD, and Ryan Condon, CEO and Founder at SATISFYD
Perfect for: LEADERSHIP | HUMAN RESOURCES | MARKETERS | CUSTOMER SUPPORT

WATCH SESSION HERE

Voices in Action: How Dealers Are Turning Customer Feedback into Measurable Growth

You’ll hear real-world examples from dealers such as A&H Equipment, Heritage Tractor, Wright Implement, alongside agency perspectives from Hunt Marketing Firm, and Root + Beta focused on what’s working today, what’s changed, and how other dealers can apply these lessons to drive visibility, credibility, and growth.

 Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT

WATCH SESSION HERE

CX in Practice: How Dealers Are Improving Customer Experience Through Technology

         Presented by Remi Schmaltz and Shawn Skaggs

Remi Schmaltz of Brilliant Harvest sits down with Shawn Skaggs, CEO of Parallel Ag, to share how they’re using technology to elevate customer experience across the dealership. Together, they’ll discuss how CX insights are turning into real operational improvements, stronger customer relationships, and more consistent execution—bridging strategy and day-to-day reality from both the platform and dealer perspective.

Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT

WATCH SESSION HERE

The Work Completed Box: Nothing Counts Until the Paperwork Is Done

Presented by John Dowling

In this practical session, John Dowling explains why delayed billing quietly erodes profitability and cash flow — and what dealerships can do about it. He’ll break down the gaps between order-to-invoice and invoice-to-cash cycles, the operational blind spots that slow collections, and the leadership actions required to tighten the process.

Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT

WATCH SESSION HERE

 


Who You’ll Hear From

Emilie Spalla

Emilie Spalla
Vice President

SATISFYD

Remi Remi Schmaltz  CEO & Founder  Brillant Harvest

Remi Schmaltz
CEO & Founder

Brillant Harvest

 

 

Melissa Weber

Melissa Weber
Marketing Manager
A&H Equipment

Ryan Condon-1

Ryan Condon
CEO & Founder
SATISFYD

Emily Seeger

Emily Seeger
Chief Experience Officer

Wright Implement

Jessi Ganoung updated

Jessi Ganoung
Marketing Manager

Heritage Tractor

Shawn Skaggs

Shawn Skaggs
CEO
Parallel Ag

Kallen Alderman

Kallen Alderman
Senior Growth Strategist
Hunt Marketing Firm

Andrew Levenson

Andrew Levenson
Vice President & Managing Director

Root + Beta

Paul Chappell-3

Paul Chappell
Sr. Dealer Experience Manager
Hutson Equipment

Make Customer & Employee Experience Your Competitive Advantage

SATISFYD has been the leading customer and employee experience software provider for machinery dealerships and manufacturers since 1998, making it easy to listen to feedback, act on it, and grow your business.

 

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