27 to 300 Reviews in 90 Days: King Ranch’s Massive Reputation Makeover

King Ranch Ag & Turf saw a 10x increase in Google reviews in just three months—going from 27 to over 300 reviews—after implementing SATISFYD Reviews. By making it easy for satisfied customers to share their experiences and empowering team members across departments, they shifted from reactive to proactive reputation management. A later influencer marketing boost added another layer of visibility, but the foundation was already in motion.

Why King Ranch Needed a Change

Before SATISFYD, King Ranch had partnered with a few third-party agencies to respond to reviews, but they didn’t have a system in place to actively ask customers for feedback. Most positive reviews came organically—usually about standout sales or service reps—but the volume was low.

As Peyton Garrett, Marketing Manager for King Ranch Ag & Turf, put it:

“Most customers won’t leave a positive review unless they’re prompted. They’re more likely to take the time if they are frustrated or something goes wrong."

One of the key motivators for adopting SATISFYD was the ability to automate the ask—taking the pressure off frontline staff while ensuring every customer had the opportunity to share feedback. This shift from passive to proactive review generation was essential in reclaiming control of their online reputation. On top of that, internal experience surveys like those from OEMs weren’t yielding the scores the team hoped for. They knew they needed to take control of their own reputation and make the review process easier—for both staff and customers.

Why SATISFYD Reviews

What stood out to King Ranch was how simple SATISFYD Reviews was to implement and manage.

- Store managers received instant alerts on both positive and negative reviews ·
  - The solution required minimal training—most staff were already familiar with Google reviews

- Seamless integration with their business system made onboarding fast and enabled automation right out of the gate

- Visibility into review activity created a sense of momentum and recognition

“The management of it is minimal work,” said Peyton Garrett. “Our team gets to see not just the negative alerts, but the five-star wins, too. That alone was a big motivator.”

Massive Review Growth

27 to 300 Google Reviews - King Ranch

Easy, Seamless Start

v3 automated feeedback

Rolling It Out: Fast and Focused

Implementation took less than a week. At a department manager meeting, leadership walked through the platform and gave everyone access to dashboards and tracking tools.

From there, King Ranch saw excitement grow:

1. Team members began requesting QR codes to hand out or utilize in various marketing assets in-stores

2. Staff began brainstorming creative ways to encourage feedback

3. No formal customer rollout was needed—feedback started coming in through SATISFYD’s automated customer invitations.

Results: A 10x Increase in Reviews

Before SATISFYD: Total of 27 reviews for all time and only 7 new reviews in the last 12 months
First 30 Days: King Ranch received 40+ new reviews—more than they’d seen in months.
60 Days: An influencer collaboration brought a surge of additional reviews, pushing the total past 225.
90 Days: Over 300 reviews in total—up from 27 just two months earlier.

While the influencer campaign certainly helped visibility, the groundwork was already laid by SATISFYD. Peyton emphasized that the internal momentum and store-level engagement were critical drivers before any external marketing came into play.

What’s Next for King Ranch

King Ranch is continuing to explore new ways to engage customers and boost visibility—including printing review QR codes on business cards and exploring other influencer opportunities. But the real value, according to Garrett, is in empowering staff and keeping a consistent presence online.

“We’ve seen the impact. Now the team is bought in and looking for even more ways to ask for feedback.”

Ready to Grow Your Reviews and Reputation Like King Ranch?

Let’s talk about how SATISFYD can help your dealership collect more feedback, build trust online, and make it easy for happy customers to share their experience. Contact us!

We have been helping heavy equipment companies wow their customers and employees since 1998. We make it easy to listen to feedback, act on it, and grow your business. Our solutions include:

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