Thursday, March 12
Company and Product Updates
Join us for the kickoff of day 2 of our virtual summit, where Emilie and Ryan will unveil the latest updates from SATISFYD.
Time: 10:00 AM CT
Speakers: Emilie Spalla, VP at SATISFYD and Ryan Condon, CEO and Founder at SATISFYD
Perfect for: LEADERSHIP | HUMAN RESOURCES | MARKETERS | CUSTOMER SUPPORT
Voices in Action: How Dealers Are Turning Customer Feedback into Measurable Growth
Customer reviews play a powerful role in how dealers build trust, influence buying decisions, and stand out in competitive markets. In this Voices in Action session, dealer leaders actively using Reviews are joined by marketing agency partners to share how reviews are being collected, leveraged, and integrated into broader marketing strategies.
You’ll hear real-world examples from dealers such as A&H Equipment, Heritage Tractor, Wright Implement, alongside agency perspectives from Hunt Marketing Firm, and Root + Beta focused on what’s working today, what’s changed, and how other dealers can apply these lessons to drive visibility, credibility, and growth.
This session is designed for marketing teams and dealer leaders looking for practical, proven ways to turn customer feedback into measurable impact.
Time: 10:15 AM CT Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT
CX in Practice: How Dealers Are Improving Customer Experience Through Technology
Presented by Remi Schmaltz and Shawn Skaggs
Remi Schmaltz of Brilliant Harvest sits down with Shawn Skaggs, CEO of Parallel Ag, to share how they’re using technology to elevate customer experience across the dealership. Together, they’ll discuss how CX insights are turning into real operational improvements, stronger customer relationships, and more consistent execution—bridging strategy and day-to-day reality from both the platform and dealer perspective.
Time: 11:00 AM CT Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT
The Work Completed Box: Nothing Counts Until the Paperwork Is Done
Presented by John Dowling
A repair isn’t complete until it’s invoiced and paid.
In this practical session, John Dowling explains why delayed billing quietly erodes profitability and cash flow — and what dealerships can do about it. He’ll break down the gaps between order-to-invoice and invoice-to-cash cycles, the operational blind spots that slow collections, and the leadership actions required to tighten the process.
Attendees will leave with clear, actionable steps to accelerate billing, improve cash flow, and protect service department margin.
Time: 12:00 PM CT Perfect for: LEADERSHIP | MARKETERS | CUSTOMER SUPPORT
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